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How to trick out your ride: Jeep shows off new concepts at safari event

Jeep showed off seven new, expressive, and highly capable custom concept vehicles for customers and off-roading enthusiasts at its 59th annual Easter Jeep Safari in Moab, UT, at the end of April. The event is a showcase for Jeep Performance Parts (JPP) by Mopar, which presents new ways to customize vehicles using current parts, parts that will be produced soon, and custom parts that owners can create on their own. Concepts ranged from military inspired to sun and fun -- and lots of cool and retro things in between.

"The challenging off-road trails and terrain in Moab offer us the perfect place to showcase the latest selection of authentic, quality-tested Jeep Performance Parts from Mopar," said Darren Bradshaw, senior vice president, Stellantis parts and services -- North America. "Unlike any other aftermarket offering, our factory-backed Jeep Performance Parts are specifically designed and engineered to deliver exact fit, form, and function, allowing our Jeep owners to further enhance their stock vehicles with confidence."

The 2025 concepts, which are all Wranglers or Gladiators, are all-new custom builds crafted by the mad design scientists at Jeep and JPP. The designers were challenged to conceptualize a lineup that pays homage to the Jeep brand's roots while offering a glimpse into the vehicles that are distinctly paving the way for the future of off-roading. Some of the concepts lack part specifics, but the images and videos tell a pretty good story.

Jeep Wrangler 4xe Blueprint Concept

The Jeep Wrangler 4xe Blueprint Concept presents a rolling catalog of nearly 40 factory-tested and factory-backed items -- all highlighted as blue parts on the build. It boasts super-cool, open tube doors on one side, and the same doors with a netting overlay on the other side of the vehicle. Each of the featured add-on parts also has a QR code to help customers save their faves or get more details on the spot. Other specialty parts include bead-lock wheels, a heavy-duty bumper winch, and a folding table tucked into the rear tail gate. Please check out the videos for a full walkaround. Four of the videos have a guided explanation of what the featured concept offers and which parts are available or custom. Three of the videos are b-rolls with no sound.

Jeep Wrangler 4xe Sunchaser Concept

The Jeep Wrangler 4xe Sunchaser Concept aims to be the ultimate outdoor adventurer that carries all the necessary gear for a full day of activities from sunup to sundown.

It sports a 2-in. lift kit, 37-in. tires, a modified winch cover, special rock rail and high-top fenders with custom venting, special pivoting and fold-out auxiliary lighting (really useful), and two-toned leather seats. It also has a custom utility box built into the back side of the vehicle.

Jeep Rewind Concept

The Jeep Rewind Concept is a nostalgic take on a Jeep Wrangler that gives all the feels of an era when loud neon colors were all the rage. Its design concentrates on colorful graphics, including custom seating.

Jeep Convoy Concept

The Jeep Convoy Concept is one of our favorites. It is a military-inspired, classic workhorse 2025 Jeep Gladiator Mojave with a design that stands the test of time visually and functionally. It boasts a custom forward-slanting front end, special high fenders, 40-in. rock-crawling tires, and super-bright yellow headlights. It also has a Ghost paint job with brown canvas doors and roof. Inside is a surprise pop of bright turquoise that Jeep said is military aero inspired.

Jeep Bug Out 4xe Concept

The Jeep Bug Out 4xe Concept is an extended carbon-fiber Jeep Wrangler that unites ultra-light camping with overlanding for off-grid adventures. Its standout design features revolve around an open safari theme, including a special roof with custom designed supports and yellow body accents throughout.

Jeep Gladiator High Top Honcho Concept

The Jeep Gladiator High Top Honcho Concept is a heritage-inspired truck popularized in the mid-1970s that gives one of the world's most off-road-capable midsize trucks a new personality. It definitely has its own throw-back vibe and features a special suspension kit besides all those groovy graphics.

Jeep J6 Honcho Concept

The Jeep J6 Honcho Concept mixes the classic late-1970s Jeep Honcho theme with concept and production Jeep Performance Parts and accessories from Mopar. This vehicle features special lighting, a bright graphics package, and a clean retro look.

For the safari event, Jeep brand and JPP employees once again partnered with Red Rock 4-Wheelers and the Bureau of Land Management to clean up and conserve local Moab trails. Every year, Jeep volunteers complete a trail restoration project, which often involves clearing miles of trash and debris, repairing and building rock walls and fencing, and restoring areas along the routes.

Did you get any good customization ideas here?

Learn more about Jeep Performance Parts at mopar.com/en-us/shop/performance/jeep-performance-parts.html.

Learn more about the Jeep Wranglers and Gladiators at jeep.com/.

Source: Jeep, Stellantis

Published June 2025

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