Designfax weekly eMagazine

Subscribe Today!

Archives

View Archives

Partners

Manufacturing Center
Product Spotlight

Modern Applications News
Metalworking Ideas For
Today's Job Shops

Tooling and Production
Strategies for large
metalworking plants

Can station wagons be cool? Genesis G90 Wingback Concept

[Credit: All images courtesy of Genesis]

 

 

Genesis' new performance division, called Magma, is on a high-end design roll, recently debuting the ultra-cool Magma GT Concept all-electric supercar (see Designfax article) and now giving us a look at what a super station wagon could be with the G90 Wingback Concept. With a possible 400-hp V6 powerplant, this ain't your grandpa's people hauler.

In an automotive market saturated with SUVs, station wagons are making a bit of a comeback in the United States, thanks to high-end offerings from BMW, Mercedes, and Audi. Genesis wants to see if they can make some inroads too.

The Wingback's design characteristics visually mark it as a Magma product, while the variations on familiar lines from the real-world production G90 model hint at the customization that Genesis offers to its customers. Luc Donckerwolke, Genesis' Chief Creative Officer, said the deluxe wagon is a "bridge between Magma and the One of One bespoke program." According to KBB, Genesis is planning on creating a Magma version for each of its model lines, so the company has some pretty ambitious plans when it comes to meeting consumer demand for more top-shelf and exclusive offerings, and it looks like Magma vehicles will come in both ICE and EV varieties.

Built on an unmodified G90 platform (Genesis' flagship sedan) with its 3.2-m wheelbase and 5.1-m length, the Wingback Concept draws out new potential within a familiar platform. Signature Genesis design cues like the Crest Grille, Parabolic Line, and the distinctive Two-Line headlamps are present, giving the concept an aggressive stance while maintaining an aristocratic demeanor. The car's design is sophisticated, luxurious, and streamlined, showcasing both the versatility of Genesis and new expressiveness of Magma.

The car features a dynamic front fascia adorned with the signature crest grille and a more sculpted front bumper bearing the Magma insignia, with large lower air intakes flanked by canards on both sides. Flared wheel arches give it a wider stance, housing custom 22-in. wheels fitted with low-profile tires.

In profile, the G90 Wingback Concept carries the parabolic line and the long wheelbase of the G90, with the roofline stretched delicately to achieve a sleek grand tourer wagon silhouette. The rear end replaces the sedan's trunk with a tailgate housing a sharply raked rear window framed by two spoilers, further accentuated by the performance-inspired rear diffuser structure.

The Wingback will likely use the G90's 3.5L twin-turbo V6, with options ranging from 375 hp to over 409 hp (with e-supercharger).

Finished in a stunning yet understated deep green color, the G90 Wingback Concept shows that Magma's identity goes deeper than its signature vibrant Magma Orange. "Magma is much more than a color," said Donckerwolke. It's about showing what is possible when Korean innovation meets global ambition. It represents a distinct Korean vision of care, respect, and balance. "Magma does not shout; it invites," Donckerwolke explained. "Where most chase aggression and extremes, we seek balance."

Inside the cabin, the concept's Magma DNA is present in the subtle-yet-striking green-colored Magma stitching and details in the lush, quilted Chamude (a suede-like material) seats and door trim, as well as complementing touches on the steering wheel, dash, and console. Unfortunately, the interior does not look as nice as it really is in these photos. The sporty seats also feature an embroidered Magma logo, a reminder of the car's luxury high-performance identity and the hidden power waiting to be unleashed.

The G90 Wingback Concept highlights that Genesis intends to extend the Magma program to include a spectrum of typologies across its current and future lineup, ranging from sports cars to coupes and convertibles. All of them are, as Donckerwolke described, "the materialization of the iron fist in a velvet glove" -- the duality of power and control wrapped in an elegant package.

Will the Wingback Concept make it to production? We will have to wait and see. With a starting price of $93,000 for the Genesis G90 sedan, we would guess a Magma version transformed into a Wingback wagon would start around $125,000.

Learn about the new Genesis Magma division at genesis.com/worldwide/en/magma/program/genesis-magma.html. We think the Wingback would play much cooler in the signature Magma Orange color.

Sources: Genesis, KBB

Published February 2026

Rate this article